VetFinders
Here’s how we helped Vetfinders reach page 1 for the most competitive phrases in the industry
VetFinders is a recruitment agency specialising in the veterinary industry. When we started work together they had a poorly build website which wasn’t easy for them to update as they needed. They also had no visibility in search engines for the phrases that potential clients were searching for. We came on board to help resolve these issues and give VetFinders a strong foundation on which they could grow the business.
“We’ve had a fantastic experience with Growth Recruits. They’ve built us a beautiful, easy to use website that hits all the marks we asked for. We’ve also seen a huge upturn in results since the site launched which is what Tom highlighted would happen before we embarked on the project. The service is honest and friendly, and the work so far has been everything we hoped for. I’ve no doubt we’ll have a long relationship working together and excited to see what the future holds.”
Chris – VetFinders
Page 1 rankings for the biggest phrases in the industry including ‘vet recruitment agency’, ‘vet recruiter’ and ‘vet recruitment’.
Huge increase in the variety of phrases where the site had visibility, from ‘locum veterinary nurse jobs’, ‘vet surgeon jobs’ and ‘locum vet nurse jobs’.
New website with easy to use CMS and integration with Bullhorn.
Challenges
When we first started work with VetFinders it was clear that a new website was needed. Their existing site was difficult to use and not built in a way for optimum performance.
The site also didn’t have much visibility for any of the phrases potential customers were searching for.
We also started work together shortly after the impact of COVID, so resource in the VetFinders team was limited and there were many other challenges and constraints being managed alongside the need for new marketing impetus.
What We Did
The first job was the rebuild the website. We needed a strong foundation to work from with the flexibility to update as and when we needed.
We also simultaneously carried out some initial SEO analysis and keyword research to inform the structure of the new website build to ensure the site architecture was as optimal as possible.
As we were working on the site build we also began the link building process to start gaining some valuable ‘votes of recommendation’ for the brand on highly relevant sites.
When the site launched we added new pages that reflected the search habits of clients and candidates so that post launch we could establish a wider footprint in the market.
Results
We’ve seen an incredible uplift in performance since we launched the new website with the site jumping from obscurity to page 1 of Google for a variety of the most competitive phrases in the industry.
You can see some examples below:
vet recruiter – #42 to #4
veterinary recruitment agency – Not in top 100 to #6
vet recruitment – #37 to #10
vet recruitment agency – #33 to #8
vet locum agency – Not in top 100 to #23
vet nurse recruitment agency – #39 to #16
We’ve also been able to help the client start tracking their traffic to the site more effectively and this is showing consistent improvement from month to month.
Summary
We’ve loved working with VetFinders and are looking forward to helping them continue to grow their reach even further and benefitting from the additional clients and candidates this brings in to the business. We’ve no doubt that they will soon be well-established as a leader in the industry across the variety of placements they work on.
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