Link building is a bit tricky topic when it comes to SEO. It’s quite a simple strategy to get your head around, but whilst it can massively improve the visibility of your site in search engines, it can also quickly have a detrimental effect.
Some kinds of link building fall under Black Hat SEO, which is a series of techniques that are viewed in the industry as unethical or deceptive ways of building well-ranking websites. Black hat link building involves creating lots of inorganic links to a website to try and boost its ranking, which often disappear after a short while or cause the entire site to get blacklisted.
On the opposite side of the spectrum, organic link building is a great way to improve your agency website’s SEO and gain more traffic from other places on the web.
Firstly, internal links are important to have on your website, as they indicate to search engines which pages are the most important. If you have particular landing pages that you want to increase the amount of traffic to, first focus on building as many relevant links to these pages as possible from other pages on the site.
External links from relevant, established websites make a bigger impact on your site’s ranking, as these demonstrate to search engines that your site has good authority on a topic. It will also increase the quality of the traffic that your site gets, as users will come from sites that are similar to yours.
The most straightforward way to begin building quality links is simply to create high-quality content about recruitment or your industry that other people are going to want to read, refer to and share. If you’re publishing valuable and insightful pieces of writing and sharing them on all of your channels, the chances that others will also engage with them are high.
Another good way to generate external links is to encourage clients and candidates to write reviews. Not only do you gain a link from a site that will be viewed by other members of your target audience, but you’ll also (hopefully) receive the kind of praise that will mean more potential clients or candidates will want to work with you!
Building partnerships with other agencies or businesses in a similar sector of the industry can also be a great way to gain external links, whether you’re writing guest posts, creating PR campaigns or just promoting each other’s services. On a simpler level, you can just ask coworkers or connections in the industry for a link on their website to yours, potentially in return for a link or piece of content on your site.
According to data from Ahrefs, nearly 91% of all indexed pages on the internet never get any organic traffic, primarily because they don’t have any backlinks. Don’t let the pages on your website become a part of this statistic – link building is easy to start and a great way to boost visibility.