Recruitment
Visibility Index

Home > Recruitment Visibility Index

The Recruitment Visibility Index analyses the marketing activity of some of the UK’s top specialist recruiters, ranking the recruiters who are leading the way in developing their business through first in class marketing.

As part of our research we also spoke to a range of recruiters across different specialisms, to find out more about how they manage and prioritise their marketing, and the impact which Covid-19 has had on their business.

Have a look at our results table to find out which recruiters are flying high when it comes to marketing, and some tips and tricks you can nab from them to improve your own marketing.

Company Name	Specialism	LinkedIn	Domain Rating	Organic Traffic	Keyword Rank
Site Speed	Email Marketing	Audio Visual	Blog	Review Score	Index Score


1	Fircroft	Tech; IT; Engineering; Energy & Env; Construction	317869	48	29900	44900	30	Y	N	Y	2.6	32
2	blueArrow	Admin&HR; Logistics; Hospitality	20885	43	68600	39800	11	N	Y	Y	3.5	26
3	Venturi	Tech; Construction; Logistics;IT	50555	39	5200	5325	85	Y	Y	Y	3.3	25
4	WRS	Tech; Energy & Env; Construction; Engineering	301757	30	4500	6782	21	N	N	Y	3.1	25
5	Aaron Wallis	Sales	1000	40	1800	7400	86	N	Y	Y	5	24.5
6	InterQuest Group	Tech; IT	93399	37	2300	2019	63	N	Y	Y	3	23.5
7	bespoke careers	Property & Real Estate	53288	30	3400	3338	51	N	Y	Y	4.6	22.5
8	Euro London	Languages	102374	34	1800	4400	18	N	Y	Y	4.6	22.5
9	Major Players	Marketing&Creative; Tech	26380	41	10700	2800	68	N	Y	Y	3.7	22.5
10	Staffline	Logistics	12799	45	53763	20200	44	N	N	Y	1.7	22.5
11	Harvey Nash	Tech; IT	136914	70	4900	770	47	N	N	Y	0	22
12	Real Staffing	Science; IT; Engineering; Public Sector	133267	42	5000	2800	63	N	N	Y	0	21.5
13	Stopgap	Marketing&Creative; Tech	15163	34	4300	1400	33	Y	N	Y	4.6	21.5
14	Top Language Jobs	Languages	16404	61	7500	17000	46	N	Y	Y	1	21.5
15	Digby Morgan	Admin&HR	7591	22	300	362	63	N	Y	Y	3.5	21
16	PSR Solutions	Construction	28249	17	1300	2780	60	N	Y	Y	3.6	21
17	The Change Group	Hospitality and Tourism	16734	17	1100	1699	63	N	Y	Y	3.8	21
18	We are Futureheads	IT; Tech; Marketing/Creative	33001	32	784	2316	92	N	N	Y	4.4	21
19	Frazer Jones	Admin&HR	120063	31	1600	2709	19	N	Y	Y	3	20.5
20	SRG	Science; Engineering	38087	36	6300	6458	5	N	Y	Y	5	20.5
21	VHR	Tech; Engineering; Energy & Env; Construction	58626	35	1100	799	18	N	Y	Y	5	20.5
22	Yellow Cat Recruitment	Marketing&Creative	16479	8	424	903	76	N	Y	Y	5	20.5
23	Progressive Travel Recruitment	Hospitality and Tourism	55497	13	500	1853	6	Y	Y	Y	4.9	20
24	Orchard	Marketing&Creative; Tech	3928	33	6600	4400	52	N	N	Y	5	20
25	Meet	Science	128307	2	1031	1548	77	N	N	Y	3.4	20
26	Fashion & Retail Personnel	Fashion/Retail	32131	24	1992	7137	79	N	N	Y	4.7	19.5
27	Live Recruitment	Marketing&Creative	11776	23	1200	1802	60	N	N	Y	5	19.5
28	Propel	Tech	75358	26	400	103	53	N	N	Y	3.6	19.5
29	Unique Employment Services Ltd	Logistics	943	26	641	479	66	N	N	Y	4.7	19.5
30	Netsource	IT	1092	5	54	93	94	N	N	Y	5	19
31	The Crewing Company	Marketing&Creative	7894	26	800	1626	9	N	Y	Y	4.5	19
32	AGR	Energy/Environment	23788	13	632	484	90	N	N	Y	5	19
33	ata Recruitment	Engineering; Logistics	19557	15	1100	975	26	N	Y	Y	4	19
34	Evolution	IT	45042	33	2000	4354	33	N	N	Y	4.7	19
35	JAM Recruitment	Tech; Engineering	34216	28	100	678	67	N	N	Y	2.5	19
36	Linear Recruitment	Construction	10820	4	1122	1962	84	N	N	Y	5	19
37	Sue Hill Recruitment	IT;Marketing/Creative	1648	28	300	394	47	N	N	Y	3.8	19
38	Tate	Admin&HR; Finance; Marketing&Creative	13369	30	7600	7100	20	N	N	Y	4.9	19
39	Tradewind Recruitment	Education	5865	25	5200	7936	14	N	Y	Y	5	19
40	Cathcart Associates	Tech;IT	2639	16	800	154	49	N	N	Y	4.5	18.5
41	Fintec Recruit	Finance; Tech; IT; Engineering	5087	44	86	184	98	N	N	Y	0	18.5
42	Local Care Force	Social care/welfare; Medical	542	14	800	624	18	N	Y	Y	4.3	18
43	Anderselite	IT; Engineering; Construction; Property & Real Estate	27867	28	4100	3700	40	N	N	Y	2.5	18
44	Bain and Gray	Admin&HR	10022	10	1807	2393	92	N	N	Y	4.1	18
45	BCL Legal	Legal	3701	35	2000	5754	48	N	N	Y	2.6	18
46	EMR Recruitment	Marketing&Creative	27185	25	800	4095	9	N	Y	Y	4.4	18
47	Orion Group	Energy & Env; Science	124208	34	8400	14500	40	N	N	Y	1	18
48	Xist4	IT	707	8	200	366	60	N	N	Y	5	18
49	rms Recruitment	Admin&HR	8331	26	1000	2157	32	N	N	Y	4.6	17.5
50	A&E Agency	Medical	1385	18	200	469	48	N	N	Y	3.8	17.5
51	adria Solutions	IT;Marketing/Creative	3434	16	900	2917	39	N	N	Y	4.8	17.5
52	Green Recruitment Company	Energy/Environment; Tech	154197	11	1200	1684	24	N	N	N	4.9	17.5
53	Head Medical	Medical	3925	21	800	3223	31	N	N	Y	4.7	17.5
54	Liquid Personnel	Social care/welfare	3021	22	900	1375	59	N	N	Y	4	17.5
55	become	Marketing&Creative; Tech	19814	29	500	687	19	N	N	Y	3.9	17
56	C&M Recruitment	Hospitality and Tourism	27552	37	900	1885	97	N	N	Y	0	17
57	Impact	Marketing&Creative	32288	8	981	719	73	N	N	Y	3.9	17
58	ITN Mark Education	Education	1978	13	400	381	55	N	N	Y	5	17
59	Minstrell Recruitment Ltd	Construction/Engineering/Logistics	2794	13	208	321	82	N	N	Y	3.3	17
60	Unitemps	Temporary	6720	32	9100	8480	36	N	N	Y	2.5	17
61	Ambition 24 Hours	Medical	0	16	2500	1927	15	N	N	Y	5	16.5
62	BMS Performance	Sales;Marketing&Creative;Tech;Engineering	30123	20	4500	3458	19	N	N	Y	4.8	16.5
63	BerkeleyScott	Hospitality and Tourism	5500	18	2500	3639	34	N	N	Y	3.8	16.5
64	Huntress	Admin&HR; Finance; IT	26615	25	4100	2385	17	N	N	Y	5	16.5
65	Kintec Global Recruitment	Science; Energy & Environment; Construction	25815	19	574	1403	52	N	N	Y	3	16.5
66	SEC	Science	31334	17	1100	964	25	N	N	Y	3.8	16.5
67	Spring	IT; Engineering	53021	45	2600	1274	46	N	N	Y	0	16.5
68	Think Global Recruitment	Finance; Legal	12350	12	176	762	9	Y	Y	N	4.4	16.5
69	Network Marketing	Marketing&Creative	38182	12	800	712	27	N	N	Y	4.8	16
70	Celsian Education	Education	3034	11	1700	2100	22	N	N	Y	5	16
71	Creative Recruitment	Marketing&Creative	37554	9	1600	626	57	N	N	Y	3.9	16
72	Extrastaff	Logistics	1453	8	2500	2246	26	N	N	Y	5	16
73	LRS	Languages	9965	5	500	335	52	N	N	Y	4.3	16
74	Evolve Hospitality	Hospitality and Tourism	2,686	20	2100	5900	4	N	N	Y	3.5	15.5
75	Four Seasons Recruitment	Fashion/Retail	47180	17	1600	2643	17	N	N	Y	4.2	15.5
76	Protocol	Education; Public Sector	5463	51	3500	2613	23	N	N	Y	0	15.5
77	Tempdent	Dental	495	24	3000	1451	14	N	N	Y	4.4	15.5
78	ATTIC	Admin&HR	7791	10	1800	1101	37	N	N	Y	4	15
79	Australasian Recruitment Company	Admin&HR	1463	11	400	501	9	N	N	Y	4.6	15
80	Career Legal	Legal	38238	8	1100	2236	26	N	N	Y	3.7	15
81	Paramount Recruitment	Medical	21329	9	1300	2400	33	N	N	Y	3.6	15
82	Project Resource	Construction; Property	8361	23	2000	4969	34	N	Y	Y	0	15
83	TeacherActive	Education	7224	11	3400	1489	0	N	N	Y	5	15
84	iauk	Finance; Legal	671	8	400	758	88	N	N	Y	0	14
85	Core Talent	Engineering; Science; Tech; Construction; Energy & Env	7665	2	600	302	38	N	N	Y	3	14
86	multilingualvacancies.com	Languages	9209	34	3300	3900	24	N	N	Y	0	14
87	James Webber Recruitment	Hospitality and Tourism	8,583	7	452	1027	75	N	N	Y	1	14
88	Catermatch Solutions	Hospitality and Tourism	236	7	199	296	45	N	N	N	4	13.5
89	Certes	IT	2140	20	200	775	47	N	N	Y	0	13.5
90	Sacco Mann	Legal	40030	17	900	1106	57	N	N	Y	0	13.5
91	ESP Recruitment	Marketing/Creative	15199	15	88	244	93	N	N	N	0	13
92	Tay Associates	Admin&HR	2832	7	500	213	17	N	N	Y	2.9	13
93	Seed Recruitment	Energy/Environment; Engineering	73	4.5	36	23	14	N	N	N	5	12.5
94	Head Resourcing	IT	6759	20	300	580	30	N	N	Y	0	12.5
95	Premier Group Recruitment	Tech; Engineering	50106	3	2200	864	14	N	N	Y	2.2	12
96	Success Appointments	Fashion/Retail	22187	16	400	534	15	N	N	Y	0	11.5
97	At Your Service	Hospitality and Tourism	3084	28	2200	363	28	N	N	N	0	11.5
98	mydentist Careers	Dental	14331	27	3000	1187	4	N	N	Y	0	11.5
99	Vertical Recruitment Solutions	Construction; Property; Engineering	2958	16	100	254	4	N	N	Y	0	11.5
100	Anakin Seal Legal	Legal	1437	17	28	268	57	N	N	N	0	11

Best by Specialism

Recruitment Marketing Insights

Our Methodology

For the first launch of our Recruitment Visibility Index we have analysed 100 UK recruiters, with a clear specialist focus.

We selected the first 100 recruiters to include in the Index by using the Clutch rating of top UK recruiters, and pulling out those which had a niche specialist focus in one or a few related sectors.

We analysed a broad range of marketing elements including social media engagement; website performance; content creation; email marketing, and customer reviews, to determine which recruiters are the top dogs when it comes to marketing activity.

We assessed each company across the following elements:

LinkedIn – The number of LinkedIn followers on the company LinkedIn page
DR – The domain rating of the company website according to Ahrefs
Organic Traffic – The monthly organic traffic to the website generated by search engines according to Ahrefs
Keyword Rank – The number of keywords which the website ranks for according to Ahrefs
Site Speed – The speed performance of the site according to Google Pagespeed Insights
Email Marketing – Whether or not the company offers email marketing
Audio/Visual – Whether or not the company produces audio/visual content such as YouTube channels or podcast
Blog – Whether or not the company hosts blog content on site
Review Score – Customer review score for the company according to Google Reviews

For each category we awarded each company a score out of 5. LinkedIn and Organic Traffic categories were double weighted; domain rating was 1.5x weighted.

For email marketing, audio/visual and blog content categories companies were awarded a 2.5 for this category if they did offer this service and a 0 if they did not.

If the company had no Google Reviews they were awarded 0 for this category.

The scores across all categories were combined to give each company a total Recruitment Visibility Index score which was used to rank the final results.

The full dataset is available upon request.

If you notice any issues or corrections required with our data please contact us.

Want to find out where you would rank on the Recruitment Visibility Index? If you’re not listed already get in touch and we can add you to the list, and provide some insight into the areas you need to focus on.

Get in touch

Become our next case study

Get Your Free Proposal