Recruitment Visibility Index

What is the Recruitment Visibility Index?

The Recruitment Visibility Index is a brand new survey analysing the marketing efforts of recruiters in specialist niches.

The report assesses factors including social media engagement; website performance; content and email marketing, and customer reviews, to measure which recruiters are excelling in a broad mix of marketing elements. As well as praising the recruiters who have scored high, the report also serves as an insightful learning tool for recruiters to see how others’ in their industry are performing and identifying the key elements they need to develop or gaps in marketing which they can capitalise on.

The first launch of the report focuses on 100 of the UK’s top specialist recruiters. The intention is to develop the report further on an annual basis.

Any recruiters not included in the first release of the report who would like to find out where they would rank in the index can contact us to be added to the index.

The full methodology of how the study was conducted can be found on our Report page.

The top ranking recruiters

Coming out in the top spot on the Recruitment Visibility Index is Fircroft. For over 50 years the company has been specialising in recruitment across engineering, oil and gas, and automotive sectors. In this time the company has clearly developed a strong marketing strategy, topping the board with a rather strong margin.

The company excelled in social media engagement – with the highest LinkedIn following of all recruiters we looked at; organic traffic, coming in the top 5 our monthly traffic to the site, and keyword ranking – again topping the table for the number of keywords which the website ranks for.

We also looked at which recruiters were excelling the most across key specialisms. Fircroft ranked top across its relevant specialisms including tech; engineering, and construction.

Meanwhile BlueArrow, which ranked second overall, topped the table for its specialist areas of Admin & HR, hospitality & tourism, and logistics.

Over in the marketing and creative niche it was London-based Major Players who came out on top, while Tate topped the tables among the finance sector.

While many of the recruiters we analysed scored well across social media engagement; site performance; blog content, and customer reviews, we noted a common area where improvements could be made was in offering email marketing services and providing audio and visual content such as YouTube videos and podcasts. The recruiters who jump on these areas successfully could utilise this gap in the market to their advantage.

What recruiters had to say about marketing

As part of our research we also spoke with recruiters about how they manage their marketing activity.

We found that the majority of recruiters (42%) stated that marketing was ‘very important’ for their business. Social media was the most commonly utilised marketing activity among recruiters, with SEO and content also proving popular while PR and events, as well as TV, radio ads and PPC were less commonly utilised.

Recruiters key goal with marketing is to find new clients. On average recruiters spend around £5,000-£10,000 annually on marketing, and the majority of recruiters state time is the biggest obstacle to their marketing activity.

You can view the full results of the Recruitment Visibility Index and find out more from our survey by checking out the full report > https://growthrecruits.com/recruitment-visibility-index/

About the author

Tom Mcloughlin is the Director of Growth Recruits. A passionate marketer, he loves sharing his ideas with the industry and helping people take that knowledge and use it to get extraordinary results.