As you’ve hopefully realised already, you should be thinking about SEO long before you build your website.
The market insight keyword research can give you goes way beyond just rankings, and if you do it properly it will inform how your site is built and what structure is required for success.
These are the key things you need to consider on the SEO front to give yourself the best chance of competing.
Use tools like Ahrefs to identify what people in your market are searching for and set your site up in a way that enables you to rank for those phrases.
There will be lots of opportunities beyond the 4 or 5 ‘big’ phrases that probably pop into your head, so think laterally and get into your audience’s head to understand what they might search on their journey to choosing your service.
Once you’ve done the keyword research you need to write the content to match up.
It’s crucial that you structure key elements on the page correctly and if you do that and write great copy to fill in the gaps then you’ll be in good stead to perform well.
This really is an area that can help you massively widen the pool of phrases candidates and clients might find you through so coming up with a good content strategy is a hugely powerful tool in your armoury if used correctly.
It’s a bit of a dirty word in the SEO industry, but getting great links is crucial to search engines trusting you and as a consequence people finding you.
Avoid spammy practices like the plague and stick to getting featured on good quality, relevant sites.
Analysing the competition is a great way of finding opportunities and we’ve generated relationships with a lot of websites that are fantastic links for recruitment companies and help drive forward SEO performance in a sustainable way.