Employment Branding
Candidate attraction and engagement start with a solid employment brand. We help employers define themselves and stand out in the recruitment market.
Attract better talent. Reduce attrition. Hire faster.
We help you build an employment brand to be proud of.
Everyone has an employment brand, and it pays to be in charge of yours.
The Importance of Getting Your Employer Brand Right
Businesses have an employment brand, whether they like it or not.
Why should people choose to work for your company as opposed to another organisation? Defining your employer proposition is essentially finding the answer to this simple question.
Your employment brand should elevate you against your competitors and allow you to successfully compete for the best talent on the market.
LinkedIn’s employment brand report estimates that bad employer branding adds 10% to the cost of hiring, which is what it’ll cost you in additional wages to compensate for a poor reputation (bear in mind that doesn’t account for added extras like diminished morale and subsequent attrition). According to Harvard Business Review, this averages to about $4,723 more per hire
86% of job seekers research company reviews and ratings to decide whether or not they will apply for a job showing the importance of reputation managment.
96% of companies believe employer brand and reputation can positively or negatively impact revenue, less than half actively monitor that impact.
Companies actively investing in their employer brand can reduce attrition by as much as 28% which results in a huge bottom-line saving.
See The Proof
SILVERSWAN
Recruitment
See how Silverswan increased their leads and generated new business.
How our employment branding service works
Stage One: Employment Brand Benchmarking
We look at every aspect of your employer branding, recruitment marketing, NPS, socials, employer review sites alongside using our social listening tools to hear what the market is saying about your brand. We align this research and build a report. This will help us understand where you stack up in the market and against your competitors.
Stage Two: Experience and Expectation Research
We’ll work to understand your market by reviewing market data and research, analysing recruitment data, and speaking to your employees and senior management alongside the wider candidate market to understand experiences and expectations for the types of roles you offer in your market.
Stage Three: Employment Value Proposition
We use automation to segment your audience, but we can also feed this data back into your ATS or CRM system to allow your team of recruitment consultants to have all the candidate interaction information. This bridges the gap between marketing and consultants ensuring that your full team are on the same page, delivering better results.
Stage Four: Employer Brand Marketing Development
We will use all research and data, alongside your employer value proposition to develop creative marketing collateral that is attractive to candidates and stands out against your competitors. We’ll create everything you need to take your employment brand to market alongside a bank of campaigns, content, and collateral your marketing and HR team can use to attract, and retain the best talent.
Stage Five: Reporting and ROI
We’ll build a report with trackable KPIs to measure the success of your new employment brand. We’ll help you measure its impact through a variety of metrics such as time and cost to hire, attrition rates, NPS, an increase of applications and applications completed alongside 15+ other areas of measurement to give your company a full overview of the changes that are ultimately ensuring your hire the best talent and reduce the cost of hiring.
“We love the new website that you created for us, but the best thing about it has been the performance improvements it has brought. The business has grown exponentially since we launched and we’ve seen improvement ever since.”
Philippa – SilverSwan Recruitment
Want to offer employment branding services to your recruitment clients?
We partner with recruitment businesses
The benefits of employment branding for recruitment companies are huge. When you have clients who invest in their employment brand, it makes your jobs as recruiters much easier. We work with recruitment businesses like yours to provide first-class employment branding services, either as partners, or white-labelled and delivered as your business.
Speak to one of our team for more information.
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