If you haven’t already incorporated search engine optimisation into your business development plan you should definitely consider it as one of the best ways to increase leads by driving more organic traffic to your website.
SEO activity improves the ranking of your website on search engines by increasing links to and from the site, regularly adding new content and incorporating keyword phrases that your target audience is searching for.
It is possible to teach yourself the basics of SEO and implement it in your business plan, or there are many firms out there who offer different SEO services and even specialist SEO for recruitment agencies (hint hint!). The work they do for your business may include technical optimisation, press coverage that leads to links to your website, or implementing a content strategy that helps you get found by more of the people who can become clients.
The beauty of SEO is that as you develop your visibility, generating leads becomes passive and consistent. It also means that you are getting found through people actively searching for your service. This is opposed to people on social media or who get cold-called/emailed that you are interrupting where you are trying to convince them that they need your service.
SEO is also a cumulative process, so as you develop it over time you only get stronger and more effective. You rank higher and higher, and for more and more phrases. This means you only ever continue to grow the volume of targeted leads who are contacting you each month.
There is a huge opportunity in the recruitment industry to benefit from this, as we have found with all clients we work with where we’ve managed to make huge strides forward in a short amount of time. This had led to them getting a return on investment within a few months and that ROI only continues to grow from there.